Denim Industry in India

Where once Italy and America were the major producers, denim production for the masses has changed the course of making jeans, moving the bulk to China, Turkey, Brazil, India, Bangladesh and Vietnam now.

Denim in India has been growing at a phenomenal pace in the recent years. India’s denim makers have more than doubled capacity because of abundance of cotton and subdued fibre prices over the last five years. New players have come in, and existing denim brands have expanded their operations.

Denim makes up to 35 percent of total textile exports from India and this number is expected to rise to 45 percent of total exports by 2020. Denim industry in India is a big market with a lot of untapped potential.

Denim is now considered a staple product not only in the major metropolitan cities of India, but also in the Tier II and III cities. There is increasing acceptability of denim amongst all strata of the Indian society. However, the top 10 towns that account for less than 10% of Indian population account for almost 50% of domestic denim consumption.

The denim market in India has survived more fashion changes and economic challenges than most categories because only a product this versatile can claim such a success.

What is Denim and How is it Made

Denims are known worldwide for its fit, ease and durability. They have a long history in the world of fashion. Denims come in so many weaves that its fabric is used for practically every occasion. Depending on the composition, denim can stretch, sparkle, or flow; conversely, it can hold a shape steadily, take on any number of colours and fold into myriad pleats and forms as well.

Denim, the favourite fabric of youngsters has come a long way. The consumer’s choice is although unstable and unpredictable, it has yet remained almost the same while selecting denim as a fashion item.

With consumers becoming more environmentally aware, the denim industry in India now seeks to keep up. Cloth manufacturers are offering organically woven denim fabric that has less impact on the environment. Denim fabric stands distinct and well-loved in the contemporary trends as well and has managed to mark its difference amongst the fashion-followers with its trendy, simple yet comfortable styling.